Learn how to write a Copy about a ''Portable Blender''



Client Request:


Project Title: New Portable Blender for Fitness Enthusiasts


Overview:

We are launching a portable blender designed for fitness enthusiasts who want to create smoothies and shakes on the go. This blender is compact, powerful, and easy to use, making it perfect for busy lifestyles. I need energetic and persuasive copy that highlights its features and benefits.


Specifics:

1. Tone: Energetic, motivational, and fun.

2. Key Features to Highlight:

   - Compact and lightweight design  

   - Rechargeable battery for portability  

   - Powerful blending capabilities  

   - Easy to clean and dishwasher safe  

   - Ideal for smoothies, protein shakes, and more  

3. Length: Each description should be around 50-75 words.


Deliverables:

- Descriptions for the following products:  

  - Portable Blender: "Blend Buddy"  

  - Recipe Book: "Smoothie Secrets"  

  - Insulated Travel Cup: "Chill & Go"  


Deadline: 1 week




How would you create your copy for this fitness product request?


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The first action! What are you gonna do?  

Who needs this?  

Use your imagination...


Imagine you were the inventor of this portable blender. Now, why do you want to build this? To solve problems and fulfill the needs of someone! OK, so... which problems? And who has them?


You know when a busy businessman or fitness enthusiast doesn't have much time to take care of their intake and nutrition? They don’t have time to go home and blend their fruits separately. They need a blender they can carry around to save time and still stay fit and healthy by drinking the smoothies they like. That’s their need (want)!


Now forget that you’re a copywriter because it’s just a title. What you need to become is an entrepreneur here, thinking for your customer, their needs, their problems, and their fulfillment! OK, so... let’s write it... let's help my customer who has this problem!


Now, can you do this? Yes! You will start with the common pain point of that person who is busy and can't give extra time to blend smoothies for their favorite drinks. (BINGO!)


Pain points:  

- Doesn’t have time  

- Busy and away from home most of the time  


Headline (for busy professionals): 

"You can still drink your favorite smoothie on your way to work and stay healthy!"


Headline (for fitness enthusiasts):

"Run and blend your health goals with this portable blender!"


Yeah, I’ll go with the first one for the businessman who doesn’t have time but still loves to stay fit and healthy by drinking their favorite smoothies.


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Headline:

"You can still drink your favorite smoothie on your way to work and improve your health!"


You’re a busy businessman who can't dedicate extra time to staying healthy, but you know one way to help — drinking your favorite smoothie with all its health benefits. The problem is, you don’t even have time for that. But guess what?  

You can now blend your favorite smoothie on the go with this portable blender. Just like your go-to coffee cup, this is your go-to smoothie blender!  

Save your time and blend on the way. Don’t forget, you can still take care of your health while on your way to work!


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Shake it! Get it now! 

(Click here)


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Ahh....Well...Yeah...do your own blud🤝

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