It tastes like shittt! bleghhhh...(a famous copy) breakdown

"Damn... yoo,  

Still don't know how to write a decent copy...  

What about you though?  

Yeah... I don’t know... we gotta try our best.  

Aight, stop the chit chat.  

Aight, let's analyze a famous copy...  

Yeah, this is kind of a reverse engineering learning style.  

''This tastes like shit! Blah!''  

That's a real comment from a real person who tried our oatmilks for the first time. Some people just don't like it.  

They think it tastes like oat because it *does* taste like oat. Here's the good part: if you don't like the taste of our oatmilks, you don't have to drink them. Taste is personal, which is why we don't take it personally if you don’t like how they taste.  

...However, there's a growing number of people who find oatmilk delicious. Who can taste the balance of protein, fibers, unsaturated fats, and carbs, and know it makes them feel good. So give it a go, and if you don't like it, you can always give it to someone you don't like. That's what business students call a win-win.''

Just woow! I mean for real... Like I just wanna ask you, how did you feel while reading this? From the headline to the end?  

Damn, it's a W!!!

Aight... let's break this down...  

What's your prior knowledge about writing headlines?  

Yeah, some tricks, tips, and rules, right? Same here, though (but it's rare).  

But look right up there!!!  

Bro just showed us... someone feels like shit drinking the oatmilk! (It’s super effective.) Bro didn’t just write it; bro showed us the scene where the dude drinks the oatmilk and does the 'blah' because of the taste on his tongue... and then we got HOOKED.

But what technique did he use?  

You might say 'story,' 'emotional expression,' or something like that... but it's just 'authentic experience' and detailed expression. Well... I bet he didn’t follow the rules or whatever... he just wrote down what he saw and felt in his mind.  

(The unexpectedness!)

Ok, next.  

Well, the real story begins right there.  

Again, what is bro doing?  

He’s showing us!!!  

About the oats and the people.  

Bro’s using storytelling, and he's teaching us!  

He first told us that people don’t like oatmilks because of the oat taste... and yeah, the first paragraph pretty much draws you into the experience and emotions.  

And then, you are emotionally **HOOKED**.  

Finally, bro focuses on the benefits and features of 'drinking oatmilks.' In this part, bro focuses on the reader and talks about the oats... that’s it.  

But... how did he do that?  

What do you think?  

(Me?) Well, I strongly believe it's all about communication and storytelling, but on a deeper level, it's about the ability to convey emotional expression... well, you need imagination and visualization, of course.  

Well... just like that, the first masterpiece has been broken down...  

Congrats, my man... you gained new ideas and knowledge.  

So be as authentic as possible... be personal... don't tell, show.  

People don’t like to READ... they like (love) to imagine, daydream, and feel emotionally.  

Apply this shit, bruh... ok?  

Related to this, how 'bout we actually try writing a copy? Aight, that’s a good idea... stay tuned, fam.  

(Damn... did you notice that my tone changed from POV to POV🙏💀)"