SEO is the car and Copywriting is the Driver

 New to you? Yeah, me too.  


According to Google, it's something that Google can understand 🙏💀 (Wait, what? Google can't understand other stuff?). jkjk...


Basically, it's like the special sauce people want (based on their needs) and Google can easily recognize, so your post stays at the top of the search list.




So...  


When writing an SEO copy, the web says:




"If you're writing for humans, you’d probably use emotional, appealing language. But Google might not pick that up easily, because people don’t search like that. On the other hand, if you write strictly for Google with keywords, humans won’t feel that connection."  


And that’s where the balance comes in.




Ahh... the web also says, SEO is the best sauce to rank first... ((RANK THE FIRST PLACE))  


But, whoa, hold on... here are two examples:




- Blog Post A: Loaded with keywords only aimed at SEO.  


- Blog Post B: Balanced with keywords for both humans and SEO.




Guess what? B > A  


(I think I should start using this technique.)  




So, here’s the takeaway:  


"Don’t just use SEO language; balance it with emotional appeal for humans."




Let’s call that Chapter 1:








Chapter 2: UX Signals




(But what is that? 😐)  


Apparently, it’s a rating system Google uses to measure... well, something. But, we’re told to structure content properly. You can’t just randomly throw words together like "18392892" without any order. People don’t like that.  




People come to your post looking for something specific, so give them structure ...1, 2, 3, 4, 5, 6...,so they can easily find what they need. 




Also, if people click on your post and leave right away (bounce), Google’s gonna drop your post to the bottom. 💀  


So keep them engaged!








From this post:




1. SEO stands for Search Engine Optimization, used to rank posts higher in search engines.


2. You need to balance between writing for Google and appealing to humans.


3. SEO helps you rank first, so don't forget that.


4. Your content must be structured for both people and search engines.




Yeah, that’s not much, but it's just the start. We're about to learn more about SEO benefits, features, and solutions. So stay with me!  


By the way, this isn’t just about SEO—it’s about SEO Copywriting, a combination. Stay tuned, chat.






🤘W

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