A Copy about 'Noise-Cancelling Headphones'



Project 1: Noise-Cancelling Headphones


Write a persuasive copy for a noise-cancelling headphone brand, targeting remote workers who need to focus in noisy environments. Highlight the headphones' advanced noise-cancelling technology, long battery life, and comfort for all-day wear. Make sure to emphasize how it boosts productivity and allows users to immerse themselves fully in their work, free from distractions. Keep the tone professional yet relatable, speaking to people who value efficiency and comfort while working.


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What is this?

What does it do?  

Why was it made?  

Who needs it?  

Why do they need it?  

For what?  

What are they going to get once they have it?  

What do they not want?  

''Emotions,'' ''desires,'' ''wants,'' ''needs.''


WHOOOOOOOO?


Professional tone....  

When writing copy... they say, "Forget your product, forget your company," just tell us what we’re going to get.


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Can’t focus because of the noisy environment?


Rest assured! Whether it’s the construction site next to you, your neighbor blasting music every night, or even if your own apartment feels like a 5-star club—you can still focus without distractions.


Our advanced tech blocks every kind of noise and only alerts you when someone is near, so you won’t miss any important calls. The headphones are designed with soft, tender ear covers, allowing you to wear them comfortably all day while you work.


No more wasting precious time by leaving for a café or putting your projects on hold. You can stay focused and productive with  

XD headphones.


Use them, dive deep into your work, and get things done. Stay on top.  

GET YOURS NOW(link)




So... what is your reaction from the moment you saw the headline to the CTA?

Not much, right?


First of all, the headline:  

Directly asking them about their pain points.


The lead or the first paragraph:  

Did you notice that when you were reading the lead, you weren’t just reading, but seeing the scenes I’m showing you—your problems and environment? Now you’re emotionally connected.


After that, you can see...  

Features to benefits,

Benefits to results are used.


This is really easy...  

So, what do you think?  

Are you going to write a better one? Or find mistakes in this copy and make it better? Please do whatever you can to improve your skills. 


Wait for more:

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