Problems with writing a Copy about 'Smart Home Devicre Launch'.



Client Request:


Project Title: Smart Home Device Launch


Overview:

We’re introducing a new smart home device that simplifies home automation and enhances security. This device integrates seamlessly with existing home systems and provides users with convenience and peace of mind. I need compelling copy that highlights the features, benefits, and user experience.


Specifics:

1. Tone: Innovative, approachable, and reassuring.

2. Key Features to Highlight:  

   - Easy setup and integration with other smart devices  

   - Advanced security features (motion detection, alerts)  

   - Voice control compatibility  

   - Energy-saving capabilities  

3. Length: Each description should be around 50-75 words.


Deliverables: 

- Descriptions for the following products:  

  - Smart Hub: "Home Guardian"  

  - Smart Camera: "Vision Pro"  

  - Smart Light: "Glow Control"  


Deadline: 1 week


---(nuh....I made this in 80+minutes🙏💀)


How would you create your copy for this tech product request?

👇👇👇👇👇👇

WARNING: THIS GONNA BE CONFUSING AND COMPLEX AS F**K CAUSE WE'RE ABOUT TO LET OUR MIND GO WILD.. OK...bruh...so...yeah, what's the first step?  

Finding who? Well, yeah it's true...but how about we try another method?  

Look here:  

"Why would someone need smart home devices?"  

Someone needs smart home devices because:  

He needs,  

He wants...  

What? So what does the smart home device do? And why does he need what it does?  

(Yeah, you also ask questions like this, right? Cause this is like investigating into our audience's mind and defining what he EXACTLY WANTS AND WHO HE IS.)


So first of all... what is he gonna get once he installs that device? Right? That’s when those gurus say, "we are making a change." So we’re gonna have to sell the result!!


He will be able to personally and remotely control all the devices from his phone to all the systems installed in his house...  

Well, that’s just hard changes...but what is he gonna actually feel once he’s able to do these? Right? (Like how you feel once you've eaten what you like... exactly, "SATISFIED.")


So he’s gonna feel very convenient, very safe...satisfied....easy to use...secure...'trust,' of course... OK... So now, this is what he’s gonna get once he gets the device, and we also know what it does to who and how it does.  

Now, who is he?! Specifically, who is this 'he/she'?


So let's go down to personal needs and wants "cause you know as a copywriter, we must only speak to one person," that way, he feels personally connected and emotionally appealed to....


He is someone "who wants those hard and soft changes."  

But why should he and would he?


BECAUSE he needs it to manage all the things from a device. He needs the secured feeling...  

He needs it, bruh...he doesn't wanna waste his time managing all the things manually...you know that feeling of controlling all the CCTVs as if you’re controlling your house with a magic wand? That’s what he wants...  

Aight....that's enough of thought experimentation, 'wtf.'


Headline...so what? Specificity? Relatable? Direct? Pain points? USP?  

What are you using?  

Yeah, of course, you can write all the headlines if you want in your paper book...cuz... that way, we’re actually trying out our ideas...so...how about we use SUCCESs from *Made to Stick*? Yeah...imagine you're helping him get what he wants.


So in this case, we have two kinds of targets: one who already knows what he wants but is looking to try new things, and one who doesn't have any knowledge about "this."  

So we will target both...but in order...


Headline:

"Control all your home systems and devices just from your phone."


You don't wanna manually switch on and off those devices, right?  

And... what's worse is that it consumes your time doing those things one by one with your hands...what you need is a device that you can use from your phone to control all those things just with your fingers...


It's called "HOMIE DEVICE"

Your security systems...  

Your automation systems that need more secure privacy and prevention from cyberattacks in case of a home invasion...  

Please don't worry about the "HOW TOS."  

It's simple even if you're not familiar with tech...  

Here’s a step-by-step process:


1. You order the device.  

2. You open the web browser and enter the official URL of the company.  

3. Switch on the device and enter the key written on the device in the web.  

4. Now your phone is connected to the device (the connection even the most proficient programmers in the world can't break into).  

5. Now what you gotta do is...connect all your automation systems one by one into the web...done!  


By doing so, you'll save a lot of electricity, energy, and also your time and effort...  

The most sold-out devices because of their capabilities are:


Deliverables:  


- Get the installation device for all your existing systems  

- Get Smart Hub: ''Home Guardian"  

- Get Smart Camera: "Vision Pro" 

- Get Smart Light: "Glow Control"


4 devices in one package  

(For more devices, "click here")  

Now the last step you need to do is...


GET IT NOW!

'Click here'

((BOOOOOOMMM)) aight chat...thats it

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